A Complete Personal Branding Manual
One thing for sure, we all have a personal brand. You have a personal brand and you have been sharing this brand with everyone that you have ever come in contact with. The way you choose to portray yourself is your personal brand. Now, the question is do you agree with that brand? Is it a true representation of yourself?
What is a brand?
Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon
Actually a brand is absolutely anything, the mere fact that you know that one thing is not the other, is branding. Therefore a brand is a name, an idea, design, symbols, attributes, reputation and quality that differentiate one feature from another. That is why Apple’s identity is different from Samsung’s, even though they sell the same idea. Same ideas, but different methods of presenting them. That’s what makes the each one unique.
What about personal branding?
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters
It is exactly the same thing, the only difference is that it is now on a personal scale. Your personal name is your brand name. You look different from everyone else, therefore your appearance is your brand design. You have different parents, fingerprints, values, personality, voice, qualities, perception and elements than everyone else. Therefore, you are unique.
This is what personal branding is about, being your original authentic self. You do not see Apple and Samsung presenting themselves similarly even though they are essentially selling the same idea. You too might have the same qualifications, the same experience and you might even have gone to the same learning institution as the candidate you are competing for the job with. Who then gets the job? It is all up to your personal brand.
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” – Tim Ferriss,
Why is a great personal brand important for your career?
- CVs or resumes are no longer enough. In fact, I predict that in the years to come, resumes, as we know them today will cease to exist.
- Build trust in the manner you project yourself.
- Showcase your talent and become a leader in your area of expertise.
- Sell your unique promise.
- Communicate your true values, principles, ethics and integrity effectively
Focusing on these strategies will help you get not just any job, but a job that is suited for you. How is that? Because the manner in which you communicate your brand is specific and unique to you. This way, you do not become a duplicate of another, as that can be viewed as boring and predictable. Furthermore, this strategy allows you to attract the right employer that appreciates and values your brand promise.
To be continued – Personal Branding: A Complete Manual Part 2 of 3
Thanks for reading.
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